PLB Media
Innovation
Culture
Strategy
PLB Media thrives as a collective of professionals and creatives hailing from diverse fields, culminating in a harmonious merger of expertise. PropertyLimBrothers blend innovation and style, introducing a fresh dynamic to the industry. With a rich blend of talents, PropertyLimBrothers weave a dynamic tapestry of ideas and solutions that transcend boundaries, painting a boundless landscape of possibilities.
The Journey
2016
In late 2016, Melvin completed his first home tour, which was also the first home tour in Singapore with a presenter element.
2017
In 2017, Melvin and Adrian launched PropertyLimBrothers with a crazy vision to change the way real estate is marketed in Singapore.
2018
PropertyLimBrothers Media was launched in 2018 with only two teammates.
2022
Fast forward to 2022, PropertyLimBrothers ventured on as an independent agency, PLB Realty, with 65 full-time creatives and 62 full-time real estate agents; and has since continued to leverage the power of social media to continue rejuvenating the real estate landscape in Singapore.
Full-Time Creatives
Full-Time Real Estate
"In the challenging realm of Real Estate, solidarity reigns. The PLB Realty unites dedicated agents and creative minds, forging a path to elevated business achievements, proving you’re never alone in your journey."
Melvin Lim, CEO of PLB Media
Unity
Team Unity is paramount, transcending departments. Every member is integral; Without anyone, our collective strength remains incomplete.
Why Is Teamwork Important At PropertyLimBrothers?
Since 2017, we have grown together with our audience, our clients and the real estate market. PLB has grown from a mere two-people team to a 127-strong team comprising knowledgeable consultants and media professionals working hand-in-hand to achieve real estate success.
The PLB Team Model is a result of this collaborative teamwork, where our knowledgeable realtors leverage the power of aggressive social media content marketing curated by an in-house team of media professionals, in a bid to not to market properties hastily.
Synergy
Team Synergy
Embedded within our team culture is the essence of Team Synergy, where Melvin and diverse departments collaboratively strategise, plan, and execute tasks. This unified approach defines both PLB Realty and PLB Media, fostering a dynamic exchange of expertise and viewpoints.
Across departmental lines, Team Synergy fuels comprehensive outcomes, consistently delivering excellence and innovation in real estate and media realms.
Be Inspirited
To foster team strong team connections and knowledge exchange, Melvin and the team leaders curate various annual events. From huddles, townhall meetings, respective sales and media team retreats, these gatherings facilitate learning, mutual growth, alignment and collaboration among team members.
To foster team strong team connections and knowledge exchange, Melvin and the team leaders curate various annual events. From huddles, townhall meetings, respective sales and media team retreats, these gatherings facilitate learning, mutual growth, alignment and collaboration among team members.
Media Huddles
Our monthly media huddles is a platform where leaders and teammates from our media team share stories and innovations and new findings, ensuring a mix of learning, networking and an enriching experience. This is where the media team stays connected, updated and well-informed.
IST Assembly
Our monthly sales team huddles serve as a platform for PLB consultants to share stories and case studies about their leads and sales. Occasionally, guest speakers in their respective fields offer additional insights. This exchange within the team ensures continuous learning, cultivating a well-equipped sales team.
Townhall Meetings
PLB’s Townhall meetings are held quarterly, attended by all teammates (consultants or not), aimed at exploring new discoveries and fostering collective growth. Beyond mere discussions, PLB’s Townhall sessions bridge personal and professional realms — an environment where we amplify knowledge, nurture creativity, and cultivate collaborative synergy.
Strategic Retreats and Hackathons
PLB’s strategic retreats and hackathons between the media and sales teams serves as avenues to strengthen connections and recalibrate goals through deep brainstorming sessions. These sessions are conducted to foster both individual and team development.
Ready
When You Are
Seeking business guidance or collaboration opportunities with Melvin?
Whether it’s for advice or partnership discussions, your message is most welcome!
