As real estate on social media began to gain traction, Melvin recognised the growing need and appeal of high-quality visuals. He invested in professional videographers and editors, who eventually joined him full-time.

Fast forward to today, and what started as a small team has evolved into a full-fledged media powerhouse. The team works hand-in-hand from production planning to the launch of each Home Tour. Marketing efforts are further supported by the corporate communications team, performance marketing team, copywriters, and the editorial team, who also ensure the content outreach flows seamlessly.